Build Your Base

A comprehensive sports nutrition program that utilizes beef as its premier protein. It strives to prepare athletes and their families for a successful sports season through ready-to-use materials, best-in-class sports nutrition education, and high-quality protein to support optimal performance.

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Powerful Partnerships & Engaged Communities

The Build Your Base program is made possible through a collaborative partnership between the South Dakota Beef Industry Council, Sanford Health, and the Sanford Sports Science Institute.

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Community Focused

Our focus is on helping and arming local communities with the information and resources to support the health and efforts of their local athletes.

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Recipes & Meal Plans

No more guess work! Gain access to simple-to-follow, easy-to-make beef powered recipes and meals plans that support athletic performance and recovery.

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Actionable Advice

We are committed to giving athletes, their families, and coaches tips and strategies that they can put into action to perform better and be healthier.

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Evidence Based

We are committed to providing athletes in our programs with up-to-date, evidenced based tips and strategies, for using protein to support muscle growth and recovery.

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Nutrition Support

Our engaged Build Your Base community combined with regional and nationally renowned experts, provides the support needed so every athlete can succeed.

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Performance & Health

Helping student athletes eat to perform better on the field and court is second to helping them gain the nutrition skills needed to be healthy throughout their life. We are committed to both!

State Partnerships

The Build Your Base Program is expanding into 7 other states!

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The Partnership Behind Build Your Base with Beef

South Dakota Beef Industry Council

The South Dakota Beef Industry Council (SDBIC) serves as a trusted resource and recognized leader within the beef industry; striving to continuously share accurate, evidence-based information about beef and the process of raising a safe, nutritious, high-quality beef product. The SDBIC works on behalf of South Dakota's beef farmers and ranchers to ensure consumers are informed and feel connected to the beef community.

Sanford Health

Sanford Health, one of the largest health systems in the United States, is dedicated to the integrated delivery of health care, genomic medicine, senior care and services, global clinics, research and affordable insurance. Headquartered in Sioux Falls, South Dakota, the organization includes 46 hospitals, 1,525 physicians and more than 200 Good Samaritan Society senior care locations in 26 states and 10 countries. Learn more about Sanford Health’s transformative work to improve the human condition at or Sanford Health News.

What Strength Coaches are Saying

The Build Your Base program supports Sports Dietitians and Strength & Conditioning coaches to give them the tools needed to help their athletes succeed in the weight room, in competition, and beyond!

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Clete McLead

Head Strength Coach
University of South Dakota

The Build Your Base program has become an integral part of our approach to power-fueled performance training at South Dakota. The information is science based, gym proven, and most importantly, easily infused into the behaviors of our Coyote student athletes.

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Nate Moe

Assistant AD, Head Strength Coach
South Dakota State University

The Build Your Base program has truly been a game changer for us. We have been able to provide our student athletes with practical and important nutritional education strategies that they can implement on a regular basis. These strategies along with the high quality protein provided for post workout nutrition has allowed our student athletes to train hard and recover for the next session or practice. Additionally, the high quality protein supports their efforts in the class room.


Derek Van Blarcom

Strength & Conditioning Coordinator
Black Hills State University

The Build Your Base Program has been instrumental in helping our student athletes improve their dietary, training, and recovery habits. Being able to give our student athletes a lean protein source immediately post workout is a huge advantage in starting the recovery process and helps us recover before our next training session. Not only is the beef great, but the educational resources have been huge for helping educate our Black Hills state student athletes on not only nutrition but hydration and sleep as well. Our program is on the rise thanks to the help of the Build Your Base program!


Jim Kramer

Assistant Athletic Director of Athletic Performance - Football
North Dakota State University

Our long-standing investment in nutrition for student-athletes at North Dakota State University has led our teams to championship levels of success. The Build Your Base program fits this winning approach by providing our student-athletes with practical nutrition education materials to improve performance on the athletic field as well as providing them with skills for after the athletic field. High-quality beef protein provided after workouts supports a food-first approach to fueling their bodies.

The Latest News

  • Olympians say they are ‘Beef Strong’

    The Cattle Business Weekly Olympians say they are ‘Beef Strong’ The slogan, Beef Strong, is a daily reality for two U.S. Olympians who visited Black ...

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  • Build Your Base at NYSPHSAA Football Championships!

    New York Beef Checkoff Supports NYSPHSAA Football Championship Games “Beef Jerky provided to 10 championship football teams in support of Build Your Base ...

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  • Build Your Base Olympians to Travel South Dakota

    Build Your Base Olympians to Travel South Dakota Pierre, SD – The South Dakota Beef Industry Council (SDBIC) and Sanford Health are pleased to announce ...

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Want to Get Involved? Apply Now!

We are always looking for communities, colleges, and universities that want to collaborate to help education and improve the nutrition of their athletes.

Apply Now