Build Your Base is a comprehensive sports nutrition and training program that utilizes beef as its premier protein. It strives to prepare young athletes and their families for a successful sports season. This program provides a toolkit that contains ready-to-use material as well as resources that lead to overall success towards a healthful lifestyle through a collaborative partnership between the Oklahoma Beef Council, the South Dakota Beef Industry Council, Sanford Health, and the Sanford Sports Science Institute.
About Oklahoma Beef Industry Council
The Oklahoma Beef Council is a non-profit led by beef farmer and rancher volunteers serving Oklahoma’s 50,000 farming and ranching families through the Beef Checkoff, a federal commodity program. Its vision is to be a positive difference for Oklahoma farming and ranching families and the greater beef community through serving its mission to enhance beef demand by strengthening consumer trust and exceeding consumer expectations.