In The News

  • Olympians say they are ‘Beef Strong’

    The Cattle Business Weekly Olympians say they are ‘Beef Strong’ The slogan, Beef Strong, is a daily reality for two U.S. Olympians who visited Black ...

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  • Build Your Base at NYSPHSAA Football Championships!

    New York Beef Checkoff Supports NYSPHSAA Football Championship Games “Beef Jerky provided to 10 championship football teams in support of Build Your Base ...

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  • Build Your Base Olympians to Travel South Dakota

    Build Your Base Olympians to Travel South Dakota Pierre, SD – The South Dakota Beef Industry Council (SDBIC) and Sanford Health are pleased to announce ...

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  • NYBC Creates Partnership with NYSAAA

    NEW YORK BEEF CHECKOFF ENCOURAGES NEW YORK ATHLETIC DIRECTORS to ENCOURAGE ATHLETES TO “BUILD YOUR BASE WITH BEEF” Rome, NY (September 2021)— The New ...

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  • NYBC Partners w/ NYSPHSAA

    NEW YORK BEEF CHECKOFF ENCOURAGES NEW YORK HIGH SCHOOL COACHES and ATHLETES TO “BUILD YOUR BASE WITH BEEF” Rome, NY (September 2021)— The New York Beef ...

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    Texas Launches Build Your Base with Beef Sports Program

    Schools across Texas are now implementing the Build Your Base with Beef comprehensive sports nutrition program.

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    Build Your Base Athletes Find Success at the 2020 Tokyo Olympics

    Pierre, South Dakota – The South Dakota Beef industry Council (SDBIC) and Sanford Health are enthusiastic about the success from the five Build Your Base ...

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    Fifty-One High Schools Selected for 2021/2022 Build Your Base Program

    PIERRE, S.D – Athletes from fifty-one South Dakota high schools and communities will benefit from the Build Your Base with Beef Program, a partnership ...

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  • Build Your Base – Team USA

    Congratulations to these Build Your Base with Beef Athletes for making Team USA! These athletes are headed to the rescheduled 2020 Tokyo Olympics, ...

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  • Katie Nageotte – Team USA

    Join us in congratulating our third Build Your Base athlete as a Team USA Olympian! Katie Nageotte, U.S Olympic Trials Women’s Pole Vault Champion, will ...

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  • Build Your Base Program Reaches NSAF Outdoor Nationals

    Pierre, SD – The South Dakota Beef Industry Council (SDBIC) and Sanford Health are excited to announce that the National Scholastic Athletic Foundation’s ...

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  • Build Your Base – DeAnna Price

    Join us in congratulating our third Build Your Base athlete as a Team USA Olympian! DeAnna Price set another American record at 80.31 m / 263 ft! Deanna ...

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