Build Your Base is a comprehensive sports nutrition and training program that utilizes beef as its premier protein. It strives to prepare young athletes and their families for a successful sports season. This program provides a toolkit that contains ready-to-use material as well as resources that lead to overall success towards a healthful lifestyle through a collaborative partnership between the Iowa Beef Council, the South Dakota Beef Industry Council, Sanford Health, and the Sanford Sports Science Institute.
About Iowa Beef Industry Council
The mission of the Iowa Beef Checkoff program focuses on expanding consumer demand for beef, strengthening beef’s position in the marketplace and improving producer profitability. To accomplish this the $1.50 checkoff invests in six program areas: promotion, research, consumer information, industry information, foreign marketing and producer communication.