In The News

Build Your Base Welcomes Former NFL Player Zach Zenner

Pierre, S.D. – The South Dakota Beef Industry Council (SDBIC) and Sanford Sports Science Institute (SSSI) announce that former National Football League ...

Miss Rodeo America Endorses BEEF Nutrition Program!

Pierre, SD – The South Dakota Beef Industry Council (SDBIC) and Sanford Sports Science Institute (SSSI) are excited to have Miss Rodeo America and South ...

Pole Vault Champion Chooses BEEF!

Pierre, SD – U.S Pole Vault Champion, Chris Nilsen established a deeper connection with the South Dakota Beef Industry Council (SDBIC) and the Sanford ...

New Season of Build Your Base Kicks off with Grilling on the Green

Coach Clete and Coach Moe lead the SDBIC as judges on Battle of the Grills at the Grilling on the Green event with Sanford Health. We are very proud to ...

USD Student Athletes Learn from Sports Performance Nutritionist

USD Students gathered to listen to sports nutrition consultant and advisor to Men’s Health Magazine, Dr. Mike Roussell talk about practical nutrition and ...

Heartland Consumer Reports: Build Your Base & SDSU

Beef Powers High School Athletes

The Build Your Base Program was featured in an article in Beef Magazine for its work in the community to support proper nutrition in athletes. Click Here ...

Beef Leads the Way as a Top Recovery Protein

Today’s athletes continue to search for ways to properly fuel as well as build and repair muscle both prior to and after strenuous activity. The South ...

Build Your Base with Beef program expands across South Dakota

Athletes from 27 South Dakota high schools and communities will benefit from the continued partnership between Sanford Health, the Sanford Sports Science ...

Heartland Consumer Reports Features Build Your Base

Build Your Base with Beef Sparking Interest Across the State

Build Your Base with Beef, a popular South Dakota sports nutrition and training program, continues to spark interest with athletes and coaches across the ...