Build Your Base with Texas

Build Your Base is a comprehensive sports nutrition and training program that utilizes beef as its premier protein. It strives to prepare young athletes and their families for a successful sports season. This program provides a toolkit that contains ready-to-use material as well as resources that lead to overall success towards a healthful lifestyle through a collaborative partnership between Texas Beef Council, the South Dakota Beef Industry Council, Sanford Health, and the Sanford Sports Science Institute.

About Texas Beef Council

Beef Loving Texans represents the 130,000 beef farmers and ranchers across the state of Texas. Through research and educational initiatives, Beef Loving Texans works to inspire mealtime solutions with beef that help create balanced lifestyles. We also know the importance protein plays in athletic performance. Together, Beef Loving Texans and Build your Base are empowering athletes to practice and implement training and nutrition habits that will lead them to live healthier lives and have a more successful athletic experiences.

In The News

Build Your Base Texas

  • Olympians say they are ‘Beef Strong’

    The Cattle Business Weekly Olympians say they are ‘Beef Strong’ The slogan, Beef Strong, is a daily reality for two U.S. Olympians who visited Black ...

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  • Build Your Base at NYSPHSAA Football Championships!

    New York Beef Checkoff Supports NYSPHSAA Football Championship Games “Beef Jerky provided to 10 championship football teams in support of Build Your Base ...

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  • Build Your Base Olympians to Travel South Dakota

    Build Your Base Olympians to Travel South Dakota Pierre, SD – The South Dakota Beef Industry Council (SDBIC) and Sanford Health are pleased to announce ...

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  • NYBC Creates Partnership with NYSAAA

    NEW YORK BEEF CHECKOFF ENCOURAGES NEW YORK ATHLETIC DIRECTORS to ENCOURAGE ATHLETES TO “BUILD YOUR BASE WITH BEEF” Rome, NY (September 2021)— The New ...

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  • NYBC Partners w/ NYSPHSAA

    NEW YORK BEEF CHECKOFF ENCOURAGES NEW YORK HIGH SCHOOL COACHES and ATHLETES TO “BUILD YOUR BASE WITH BEEF” Rome, NY (September 2021)— The New York Beef ...

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    Texas Launches Build Your Base with Beef Sports Program

    Schools across Texas are now implementing the Build Your Base with Beef comprehensive sports nutrition program.

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