Build Your Base is a comprehensive sports nutrition and training program that utilizes beef as its premier protein. It strives to prepare young athletes and their families for a successful sports season. This program provides a toolkit that contains ready-to-use material as well as resources that lead to overall success towards a healthful lifestyle through a collaborative partnership between North Dakota Beef Commission, the South Dakota Beef Industry Council, Sanford Health, and the Sanford Sports Science Institute.
About North Dakota Beef Commission
The North Dakota Beef Commission is dedicated to enhancing beef demand by strengthening consumer trust and exceeding consumer expectations. Every time a consumer takes a bite of beef, we want to make sure it’s the best beef eating experience possible. We also want to make sure that we earn the trust of consumers in our state, country and around the world by doing our job of producing safe, delicious and nutritious beef in the very best way possible. That’s why we all work together, through a program called the beef checkoff, and invest $2 per head every time we sell cattle. Those dollars fund beef promotion, research, education, and consumer information programs that help to tell the story of beef to today’s consumers.